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Duck or Rabbit?

What’s that all about? Wittgenstein’s high-falutin’ thought experiment about bi-stabile objects tried to demonstrate how it was impossible to conceive of two things simultaneously, but that’s exactly why it’s a great symbol for us.

We’re not just a design agency or a technology partner, we’re both. It depends how you see us - if you see a duck we’re a design agency, if you see a rabbit you need medical help. But seriously, what we do is meld the two.

To say we’re well established is a typically English understatement. We have 24 years’ continuous experience in digital design and development.

We’re based in London’s Soho, and we’re determined to stay small so we can react quickly and do things larger organisations find impossible.

Our approach is adaptable, user-centred, design-focused and agile, which helps our clients deliver fresh perspectives and bold plans.

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Gas Station Guru

Gas Station Guru

How do gas stations compete? The answer is that it’s not just about price. Research demonstrated that cleanliness and a pleasant customer experience improved sales by as much as 10% in like-for-like competition.

How do you get this across to people at the sharp-end working at the stations? And how do you do it with a very diverse group of people making-up the staff? And they’re not even your staff? Training under these conditions is pretty tricky and needs an innovative approach…

Working with BP US we created the Gas Station Guru game as a genial, low-intensity training aid.


BBC GEL Pattern Library

Presented with the seemingly contradictory requirement of ‘How does the BBC improve efficiency and increase creative expression?’ we defined, designed and built a prototype library housing share-able, malleable - a fully functioning pattern library based on this work is now in beta.
How GEL works
UI Example OneUI Example TwoUI Example Three